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The 2010 World Cup High-Frequency Data Economics: Effects on International Awareness and (Self-Defeating) Tourism

Author

Listed:
  • Stan Du Plessis

    (Department of Economics, Faculty of Economic and Management Sciences, University of Stellenbosch)

  • Wolfgang Maennig

    (Chair for Economic Policy, University of Hamburg)

Abstract

Without a doubt, the 2010 World Cup of soccer in South Africa was a great experience for both soccer fans, who enjoyed a safe and efficiently-run tournament, and their South African hosts. The sporting and social spectacle was broadcast around the world and focused unprecedented media attention on South Africa. Despite the manifest success of the tournament, its short-term effects on international tourism, which are the nucleus of all other short-term positive effects on economic variables such as employment, income and taxes, have turned out to be of a much smaller magnitude than expected or even as reported during the tournament. This may be attributable to self-defeating prophecy effects. This study is a warning against the abuse of economic impact studies, especially those pertaining to major sporting events. It is also a call to use the “correct” arguments of measurable awareness effects and potential long-term development effects in discussing major sporting events. Methodologically, this study is innovative in its economic analysis of major sporting events because it (i) uses data from social networks and (ii) uses high-frequency daily data on tourism.

Suggested Citation

  • Stan Du Plessis & Wolfgang Maennig, 2010. "The 2010 World Cup High-Frequency Data Economics: Effects on International Awareness and (Self-Defeating) Tourism," Working Papers 037, Chair for Economic Policy, University of Hamburg.
    • Handle: RePEc:hce:wpaper:037
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    File URL: http://www.hced.uni-hamburg.de/WorkingPapers/HCED-037.pdf
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    Citations

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    Cited by:

    1. Wolfgang Maennig, 2023. "Centralization in National High-Performance Sports Systems: Reasons, Processes, Dimensions, Characteristics, and Open Questions," Working Papers 073, Chair for Economic Policy, University of Hamburg.
    2. Wolfgang Maennig, 2017. "Public Referenda and Public Opinion on Olympic Games," Working Papers 057, Chair for Economic Policy, University of Hamburg.
    3. Michiel de Nooij & Marcel van den Berg & Carl Koopmans, 2013. "Bread or Games?," Journal of Sports Economics, , vol. 14(5), pages 521-545, October.
    4. Gregor Pfeifer & Fabian Wahl & Martyna Marczak, 2018. "Illuminating the World Cup effect: Night lights evidence from South Africa," Journal of Regional Science, Wiley Blackwell, vol. 58(5), pages 887-920, November.
    5. Luiz Martins de Melo, 2012. "The Case of Brazil 2014/2016," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 29, Edward Elgar Publishing.
    6. Leo Doerr, 2024. "Aid and growth: Asymmetric effects?," Working Papers 076, Chair for Economic Policy, University of Hamburg.
    7. Steffen Q. Mueller, 2020. "Pre- and within-season attendance forecasting in Major League Baseball: a random forest approach," Applied Economics, Taylor & Francis Journals, vol. 52(41), pages 4512-4528, September.
    8. Johan Fourie & Maria Santana-Gallego, 2017. "The Invisible Hand of Thierry Henry," Journal of Sports Economics, , vol. 18(7), pages 750-766, October.
    9. Christopher McMichael, 2012. "'Hosting the world’," City, Taylor & Francis Journals, vol. 16(5), pages 519-534, October.
    10. Philip K. Porter & Daniel M. Chin, 2012. "Economic Impact of Sports Events," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 15, Edward Elgar Publishing.
    11. Wolfgang Maennig & Stefan Wilhelm, 2023. "Crime Prevention Effects of Data Retention Policies," Working Papers 074, Chair for Economic Policy, University of Hamburg.
    12. Carter, Perry Labron, 2019. "Looking for something real: Affective encounters," Annals of Tourism Research, Elsevier, vol. 76(C), pages 200-213.
    13. Dennis Coates, 2012. "Not-So-Mega Events," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 23, Edward Elgar Publishing.
    14. Franziska K. Kruse & Wolfgang Maennig, 2017. "The future development of world records," Working Papers 061, Chair for Economic Policy, University of Hamburg.
    15. Sun, Ya-Yen & Rodriguez, Ariel & Wu, Jih-Hwa & Chuang, Shu-Tzu, 2013. "Why hotel rooms were not full during a hallmark sporting event: The 2009 World Games experience," Tourism Management, Elsevier, vol. 36(C), pages 469-479.
    16. Wolfgang Maennig, 2017. "Governance in Sports Organizations," Working Papers 060, Chair for Economic Policy, University of Hamburg.
    17. Franziska K. Kruse & Wolfgang Maennig, 2019. "Yellow Cards and Suspension by Choice: Determinants and Asymmetries," Working Papers 064, Chair for Economic Policy, University of Hamburg.
    18. M.R. van den Berg & M. de Nooij, 2013. "The bidding paradox: why economists, consultants and politicians disagree on the economic effects of mega sports events but might agree on their attractiveness," Working Papers 13-08, Utrecht School of Economics.
    19. Steffen Q. Mueller & Patrick Ring & Maria Schmidt, 2019. "Forecasting economic decisions under risk: The predictive importance of choice-process data," Working Papers 066, Chair for Economic Policy, University of Hamburg.
    20. Gabriel M. Ahlfeldt & Wolfgang Maennig & Felix J. Richter, 2017. "Zoning in reunified Berlin," Working Papers 059, Chair for Economic Policy, University of Hamburg.
    21. Douglas Barrios & Stuart Russell & Matt Andrews, 2016. "Bringing Home the Gold? A Review of the Economic Impact of Hosting Mega-Events," CID Working Papers 320, Center for International Development at Harvard University.
    22. Anton Cartwright, 2012. "Can Mega Events Deliver Sustainability? The Case of the 2010 FIFA World Cup in South Africa," Chapters, in: Wolfgang Maennig & Andrew Zimbalist (ed.), International Handbook on the Economics of Mega Sporting Events, chapter 8, Edward Elgar Publishing.
    23. Maennig, Wolfgang & Wilhelm, Stefan, 2023. "News and noise in crime politics: The role of announcements and risk attitudes," Economic Modelling, Elsevier, vol. 129(C).
    24. Wolfgang Maennig, 2017. "Major Sports Events: Economic Impact," Working Papers 058, Chair for Economic Policy, University of Hamburg.

    More about this item

    Keywords

    FIFA World Cup; Mega sporting events; Sport economics; Tourism; South Africa 2010; Self-defeating prophecies; Awareness; Google; Facebook; Social networks;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • R53 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Public Facility Location Analysis; Public Investment and Capital Stock
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

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