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Recherche et implications en marketing : l'intégration du développement durable

Author

Listed:
  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Florence Benoît-Moreau

    (DRM ERMES - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Elisa Monnot

    (THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique)

  • Fanny Reniou

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Fabrice Larceneux

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article étudie l'intégration du développement durable dans les implications des recherches francophones en marketing, au travers d'une analyse textuelle menée sur les communications de cinq Congrès récents de l'AFM, et d'une interprétation fondée sur la sociologie de Bourdieu. Une discussion sur l'évolution du champ de la recherche en marketing vient clore ce travail.

Suggested Citation

  • Béatrice Parguel & Florence Benoît-Moreau & Elisa Monnot & Fanny Reniou & Fabrice Larceneux, 2014. "Recherche et implications en marketing : l'intégration du développement durable," Working Papers halshs-00948949, HAL.
    • Handle: RePEc:hal:wpaper:halshs-00948949
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00948949
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    References listed on IDEAS

    as
    1. Isabelle Huault & Hélène Rainelli-Le Montagner, 2009. "Market Shaping as an Answer to Ambiguities," Post-Print halshs-00340046, HAL.
    2. Alvesson, Mats, 1994. "Critical theory and consumer marketing," Scandinavian Journal of Management, Elsevier, vol. 10(3), pages 291-313, September.
    3. repec:dau:papers:123456789/3255 is not listed on IDEAS
    4. Sébastien Soulez & Chloé Guillot-Soulez, 2006. "Vingt ans de Recherche et Applications en Marketing," Post-Print hal-01069564, HAL.
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    6. François-Xavier de Vaujany & Isabelle Walsh & Nathalie Mitev, 2011. "An Historically-Grounded Critical Analysis of Research Articles in MIS," Post-Print hal-00644398, HAL.
    7. repec:dau:papers:123456789/8358 is not listed on IDEAS
    8. Bernard Pras, 1999. "Faire de la recherche en marketing ?," Post-Print halshs-00150654, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    développement durable; recherche en marketing; implications de la recherche; performativité; analyse textuelle;
    All these keywords.

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