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La montée de la compétence marketing dans la distribution

Author

Listed:
  • Philippe Moati

    (LADYSS - Laboratoire Dynamiques Sociales et Recomposition des Espaces - UP1 - Université Paris 1 Panthéon-Sorbonne - UP8 - Université Paris 8 Vincennes-Saint-Denis - UPN - Université Paris Nanterre - UPD7 - Université Paris Diderot - Paris 7 - CNRS - Centre National de la Recherche Scientifique)

  • Pierre Volle

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • Philippe Moati & Pierre Volle, 2010. "La montée de la compétence marketing dans la distribution," Working Papers halshs-00755942, HAL.
    • Handle: RePEc:hal:wpaper:halshs-00755942
    as

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    Citations

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    Cited by:

    1. Emilie Hoëllard & Claire Capo, 2016. "Positionnement Voulu Et Mise En Scene Du Point De Vente Des Enseignes De Proximite -Etude D'Un Convenience Store Japonais," Post-Print hal-01739699, HAL.
    2. Clarinda Mathews & Jean-Marie Brignier & Laure Ambroise, 2012. "Le duel Marques de Distributeur / Marques de Fabricant face à la contingence de la situation de consommation," Working Papers halshs-00865996, HAL.
    3. Valérie Charriere-Grillon & Gilles Garel, 2014. "L'histoire des Marques De Distributeurs (MDD) haut de gamme à Monoprix : Genèse de Monoprix Gourmet," Post-Print hal-04022997, HAL.
    4. Pierre Volle & Philippe Moati, 2011. "Les enjeux de management associés à la montée en compétence marketing des distributeurs," Post-Print halshs-00638653, HAL.

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