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L'histoire des Marques De Distributeurs (MDD) haut de gamme à Monoprix : Genèse de Monoprix Gourmet

Author

Listed:
  • Valérie Charriere-Grillon

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM])

  • Gilles Garel

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM])

Abstract

No abstract is available for this item.

Suggested Citation

  • Valérie Charriere-Grillon & Gilles Garel, 2014. "L'histoire des Marques De Distributeurs (MDD) haut de gamme à Monoprix : Genèse de Monoprix Gourmet," Post-Print hal-04022997, HAL.
    • Handle: RePEc:hal:journl:hal-04022997
    Note: View the original document on HAL open archive server: https://cnam.hal.science/hal-04022997
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    References listed on IDEAS

    as
    1. Philippe Moati & Pierre Volle, 2010. "La montée de la compétence marketing dans la distribution," Working Papers halshs-00755942, HAL.
    2. Marie-Laure Baron, 2002. "Compétences, modes de coordination et innovation dans les services : quelques enseignements à partir du cas des marques de distribution," Post-Print hal-01884395, HAL.
    3. Pierre Volle & Philippe Moati, 2011. "Les enjeux de management associés à la montée en compétence marketing des distributeurs," Post-Print halshs-00638653, HAL.
    4. Sandrine Cadenat & Jean-Claude Pacitto, 2009. "Contraintes et opportunités à fabriquer des marques de distributeurs : une étude exploratoire," Post-Print halshs-02913333, HAL.
    5. repec:dau:papers:123456789/8452 is not listed on IDEAS
    6. Marie-Laure Baron, 2002. "Compétences, modes de coordination et innovation dans les services : quelques enseignements à partir du cas des marques de distribution (MDD)," Revue d'Économie Industrielle, Programme National Persée, vol. 98(1), pages 29-54.
    Full references (including those not matched with items on IDEAS)

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