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Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social media

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  • Iris Siret

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UL2 - Université Lumière - Lyon 2)

  • William Sabadie

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon, UJML - Université Jean Moulin - Lyon 3 - Université de Lyon)

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Suggested Citation

  • Iris Siret & William Sabadie, 2022. "Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social media," Post-Print halshs-03919282, HAL.
    • Handle: RePEc:hal:journl:halshs-03919282
    DOI: 10.1016/j.jbusres.2022.05.084
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-03919282
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    Cited by:

    1. Béal, Mathieu & Suri, Anshu & Nguyen, Nguyen & Grégoire, Yany & Sénécal, Sylvain, 2022. "Is service recovery of equal importance for private vs public complainers?," Journal of Business Research, Elsevier, vol. 153(C), pages 392-400.

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