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Innovation dans les services : Les facteurs de succès

Author

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  • Frédéric Jallat

    (ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris)

Abstract

Pour concevoir, développer et commercialiser leurs innovations, les entreprises de service peuvent-elles se satisfaire des recommandations et modèles disponibles? Difficilement car la plupart des réflexions et instruments d'aide à la décision en matière d'innovation portent sur les produits et non sur les services. Ces modèles d'innovation produit se sont inspirés des pratiques des entreprises particulièrement performantes. Une démarche analogue, c'est-à-dire fondée sur l'observation des comportements et l'analyse de l'efficacité d'un processus d'innovation dans les services peut de la même façon être utilisée. A partir de cas d'entreprises, cet article analyse les facteurs de succès de l'innovation dans les services et formule quelques recommandations.

Suggested Citation

  • Frédéric Jallat, 1994. "Innovation dans les services : Les facteurs de succès," Post-Print halshs-02926688, HAL.
    • Handle: RePEc:hal:journl:halshs-02926688
    DOI: 10.7193/DM.002.23-30
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    Cited by:

    1. David Autissier & Armelle Glérant-Glikson & Joan Le Goff, 2000. "Service gagnant ! Comprendre l’essor des chaînes," Post-Print hal-03151451, HAL.

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