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Lorsque parents et enfants s'apprennent mutuellement à consommer..

Author

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  • Mathilde Gollety

    (UP1 - Université Paris 1 Panthéon-Sorbonne)

Abstract

Cet article a pour objet de mettre en évidence le caractère bidirectionnel des processus de socialisation à la consommation au sein de la famille. Si la thèse la plus répandue est celle de la transmission des valeurs de consommation des parents vers les enfants, il ne faut pas négliger le flot inverse d'influence qui s'exerce entre enfants et parents. Après avoir évoqué les rôles assumés par les parents dans cet apprentissage de la consommation, la problématique de la socialisation inversée est abordée. Découlant de ces deux modes d'apprentissage, des implications managériales sont proposées.

Suggested Citation

  • Mathilde Gollety, 1999. "Lorsque parents et enfants s'apprennent mutuellement à consommer..," Post-Print halshs-02925772, HAL.
    • Handle: RePEc:hal:journl:halshs-02925772
    DOI: 10.7193/DM.018.69.79
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    Cited by:

    1. Pernin, Jean-Louis, 2014. "Le bio à la cantine. Impact sur les attitudes et comportements des parents d’élèves," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 339(January-M).
    2. Samuel Guillemot, 2018. "Intergenerational transmission in consumer behaviour: An integrative conceptual framework and future research directions," Post-Print hal-02466675, HAL.

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