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Shopping Mall Services and Customer Purchase Intention along with Demographics

Author

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  • Muhammad Soban Badar

    (BZU - Bahauddin Zakariya University)

  • Muhammad Irfan

Abstract

Malls are continuously adopting the positive change and promoting the creativity in the people lifestyle. There are various determinants which help the customer on the selection of shopping mall. Important factors were studied to see the customer preference for the shopping mall with the help of the structured questionnaire. We collected the data from 416 random visitors through a survey. Data were analyzed using simple linear regression. The study will also help the shopping mall management to understand the customer likeness for the services. Future research can be directed toward the shopping mall purchase intentions and customer loyalty.

Suggested Citation

  • Muhammad Soban Badar & Muhammad Irfan, 2018. "Shopping Mall Services and Customer Purchase Intention along with Demographics," Post-Print halshs-01839613, HAL.
    • Handle: RePEc:hal:journl:halshs-01839613
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01839613
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    File URL: https://shs.hal.science/halshs-01839613/document
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    References listed on IDEAS

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    Cited by:

    1. Mandy Mok Kim Man & Ricky Cai Qian Qiu, 2021. "An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 13(1), pages 1-14, February.
    2. Chuloh Jung & Naglaa Sami Abdelaziz Mahmoud, 2023. "Exploring Customer Behavior in Shopping Malls: A Study of Rest Areas in Dubai, United Arab Emirates," Sustainability, MDPI, vol. 15(12), pages 1-22, June.

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    Keywords

    Shopping Mall Services; Motivations; Purchase Intention; Customer Patronage;
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