Marketing Business to Business
Author
Abstract
Suggested Citation
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Fanny Romestant, 2017. "L’écoute des parties prenantes dans une optique de développement durable : continuité ou alternative pour le marketing de projets industriels ?," Post-Print hal-01867786, HAL.
- Courvoisier, François & Calmelet, Laurence, 2012. "Stratégies marketing pour PME sous-traitantes dans l’horlogerie [Marketing strategies for subcontractant SME in the watchmaking industry]," MPRA Paper 43413, University Library of Munich, Germany, revised 01 May 2012.
- Patricia Coutelle-Brillet & Véronique Des Garets & Arnaud Riviere, 2012. "Quand innovation de service rime avec stratégie de rupture : vers une proposition renouvelée de valeur en B to B," Post-Print hal-01737628, HAL.
More about this item
Keywords
BtoB; B2B; Marque; BtoBtoE; BtoBtoC; BtoAtoU; filière; demande dérivée; fournisseur; centre d'achat; relation client; orientation client; marketing de projet; ingénieur d'affaire; industriel; service; appel d'offre;All these keywords.
JEL classification:
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00971817. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.