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Les commerces équitables du quinoa : une analyse de la diversité des filières

Author

Listed:
  • Aurélie Carimentrand

    (ADES - Aménagement, Développement, Environnement, Santé et Sociétés - Université Bordeaux Segalen - Bordeaux 2 - UBM - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique)

Abstract

Focusing on the sale of quinoa in France, this article proposes to analyse the governance of different fair trade channels. These channels (labelled integrated, FLO and bio-equitable) differ by the quality seals used (labels and brands), the type of guarantee offered to consumers (third party certification), the modes of coordination between actors and the possibilities of upgrading to producers. The article argues that different initiatives for fair trade occur in a context of competition. Owing to these competitive standards, the process of fair trade translates into particular modes of coordination which contradict the principle of fair trade itself.

Suggested Citation

  • Aurélie Carimentrand, 2011. "Les commerces équitables du quinoa : une analyse de la diversité des filières," Post-Print halshs-00771554, HAL.
    • Handle: RePEc:hal:journl:halshs-00771554
    DOI: 10.1080/02255189.2011.623880
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    Cited by:

    1. Cialdella, Nathalie & Silva, Edfranklin & Alves, Livia Navegantes & Diniz, Janaina Deane De Abreu Sa, 2019. "L’açaí en Amazonie : la diversité des goûts au cœur de la coexistence de circuits courts et globaux," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 367(January-M).

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