IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00762081.html
   My bibliography  Save this paper

The combined influence of time pressure and time orientation on consumers' multichannel choice: evidence from China

Author

Listed:
  • Dong Ling Xu-Priour

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Fu Guoqun

    (Guanghua School of Management - Peking University [Beijing])

Abstract

This article deals with the influence of time pressure and time orientation on consumers' multichannel shopping behaviour. Previous studies have documented the role of time pressure on customers' channel choice in developed countries, without examining the moderating effects of time orientation on the relationship between perceived time pressure and consumers' attitudes towards online/offline channels. To fill this gap, this article aims to investigate the combined influences of time pressure and time orientation on consumers' attitude towards both online and offline shopping. The results show that time pressure helps consumers form more favourable attitudes towards online shopping than towards offline shopping. Further, the effect of time pressure on consumers' channel attitudes depends on one's time orientations. The implications for marketing channel strategies and market segmentation in Asian emerging markets are discussed.

Suggested Citation

  • Dong Ling Xu-Priour & Gérard Cliquet & Fu Guoqun, 2012. "The combined influence of time pressure and time orientation on consumers' multichannel choice: evidence from China," Post-Print halshs-00762081, HAL.
  • Handle: RePEc:hal:journl:halshs-00762081
    DOI: 10.1080/09593969.2012.711256
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Eyo Emmanuel Essien & Christian Amadi & Rajunor Bassey Anani, 2019. "Understanding the Influence of Time Pressure and Social Ties on Public Sector Supplier Selection Decisions: A Polychronic Context Explanation," International Business Research, Canadian Center of Science and Education, vol. 12(3), pages 79-93, March.
    2. Melis Kaytaz Yigit & Mehmet Tıglı, 2018. "The Moderator Role of Brand Awareness and Brand Loyalty on Consumers’ Online Impulse Buying Behavior," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 7(1), pages 31-48, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00762081. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.