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Entre émergence et rationalité, deux cas de pratiques de planification en PME technologiques

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  • Hervé Goy

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

This article deals with the study of planning practices in two technological SME. First, informa- tion harvested with Digigram rather illustrates an emergent approach of strategy formation. Secondly, plan- ning led by Metrologic Group nearer draws to the rationalist current of strategy making. At last, Metrologic Group as Digigram are two success- ful companies at present. This report naturally drives us, without throwing back a theoretical approach for the benefit of the other, to wonder about specificities of planning practices within these two companies.

Suggested Citation

  • Hervé Goy, 2003. "Entre émergence et rationalité, deux cas de pratiques de planification en PME technologiques," Post-Print halshs-00675772, HAL.
    • Handle: RePEc:hal:journl:halshs-00675772
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00675772
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    References listed on IDEAS

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    3. Henry Mintzberg, 1990. "The design school: Reconsidering the basic premises of strategic management," Strategic Management Journal, Wiley Blackwell, vol. 11(3), pages 171-195, March.
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