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Les Determinants De L'Implication Mecenique Des Entreprises : Un Test De La Theorie Des Parties Prenantes

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  • Christel Decock Good

    (EDHEC - EDHEC Business School - UCL - Université catholique de Lille)

Abstract

Cet article présente une recherche sur les déterminants du mécénat d'entreprise, identifié comme stratégie de diffusion d'informations sociétales. Plus précisément, nous proposons un modèle inspiré de celui de Ullmann (1985) comportant quatre dimensions, relevant des théories des parties prenantes et de la légitimité. Ce modèle est testé sur 77 entreprises mécènes

Suggested Citation

  • Christel Decock Good, 2001. "Les Determinants De L'Implication Mecenique Des Entreprises : Un Test De La Theorie Des Parties Prenantes," Post-Print halshs-00584620, HAL.
    • Handle: RePEc:hal:journl:halshs-00584620
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00584620
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    References listed on IDEAS

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