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Les Interactions Strategie / Controle : Le Cas D'Une Banque De Detail

Author

Listed:
  • Julien Batac

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

  • Olivier de La Villarmois

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • Christophe Benavent

Abstract

Les rapides évolutions de l'environnement rendent de plus en plus délicates la formulation et la mise en oeuvre de la stratégie. Dans la banque de détail, les nouvelles technologies de l'information représentent une véritable révolution. Une étude de cas permet de confronter des concepts développés par les chercheurs en contrôle aux pratiques organisationnelles. Alors que traditionnellement le rôle du contrôle est limité à la mise en oeuvre de la stratégie, nous nous attarderons principalement sur sa place dans la formulation de la stratégie.

Suggested Citation

  • Julien Batac & Olivier de La Villarmois & Christophe Benavent, 2002. "Les Interactions Strategie / Controle : Le Cas D'Une Banque De Detail," Post-Print halshs-00584432, HAL.
    • Handle: RePEc:hal:journl:halshs-00584432
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00584432
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    References listed on IDEAS

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