IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00422237.html
   My bibliography  Save this paper

Franchise et efficience : Application de la méthode DEA aux hôtels franchisés et succursalistes d'un réseau mixte

Author

Listed:
  • Rozenn Perrigot

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper aims at comparing the performance of company-owned hotelsand franchised hotels within a plural form network. In this perspective, the main advantages of mixing both franchising and company ownership within a same chain are reviewed before setting up the following research question: « Are there any signifi cant differences between franchised units and company-owned units as far as their performance is concerned ?». The empirical study of more than 200 hotels belonging to a same European network is composed of two parts: some basic statistics followed by the application of the Data Envelopment Analysis. The findings indicate that, contrary to the main theoretical predictions, the company-owned hotels are significantly more efficient than the franchised ones. The discussion highlights the contributions, limits and perspectives of this research.

Suggested Citation

  • Rozenn Perrigot, 2009. "Franchise et efficience : Application de la méthode DEA aux hôtels franchisés et succursalistes d'un réseau mixte," Post-Print halshs-00422237, HAL.
    • Handle: RePEc:hal:journl:halshs-00422237
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Laurent CARPENTIER & Aurély LAO, 2021. "Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 212-221, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00422237. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.