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Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends

Author

Listed:
  • Mathilde Pulh

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Séverine Marteaux

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Rémi Mencarelli

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • Mathilde Pulh & Séverine Marteaux & Rémi Mencarelli, 2008. "Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends," Post-Print halshs-00314523, HAL.
    • Handle: RePEc:hal:journl:halshs-00314523
    as

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    Citations

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    Cited by:

    1. Padilla-Meléndez, Antonio & del Águila-Obra, Ana Rosa, 2013. "Web and social media usage by museums: Online value creation," International Journal of Information Management, Elsevier, vol. 33(5), pages 892-898.
    2. Umberto Rosin & Michele Bonazzi & Francesco Casarin, 2021. "eWOM and growth strategies for the tourism industry in maritime museum networks. The case of the Arca Adriatica tourist product," Working Papers 03, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    3. Monia Castellini & Cecilia Budoni, 2022. "La partecipazione nei progetti culturali - un’analisi del modello gestionale del progetto Prospettive – territori d’arte," Working Papers 20220211, University of Ferrara, Department of Economics.

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