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Identification des variables produits et attitudinales explicatives des ventes : proposition d'un cadre conceptuel appliqué aux jeux vidéo

Author

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  • Etienne Bressoud

    (LED - Laboratoire d'Economie Dionysien - UP8 - Université Paris 8 Vincennes-Saint-Denis)

Abstract

Product characteristics explain revenues in prevision models applied to the cinema. The specificities of these models limit them to the motion picture industry. Nevertheless, video games are somewhat similar to films. Moreover, some research uses attitudinal variables and product characteristics together to explain the success of movies. From these two points, this work proposes a new conceptual framework to explain video game sales, based on cinema industry modelling and on attitude models. Methodology to test this conceptual framework and associated propositions is discussed

Suggested Citation

  • Etienne Bressoud, 2007. "Identification des variables produits et attitudinales explicatives des ventes : proposition d'un cadre conceptuel appliqué aux jeux vidéo," Post-Print halshs-00305749, HAL.
    • Handle: RePEc:hal:journl:halshs-00305749
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00305749v2
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    References listed on IDEAS

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    1. repec:dau:papers:123456789/3556 is not listed on IDEAS
    2. William J. Infosino, 1986. "Forecasting New Product Sales from Likelihood of Purchase Ratings," Marketing Science, INFORMS, vol. 5(4), pages 372-384.
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