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L'impact du vieillissement cognitif sur l'efficacité publicitaire. Le cas de la publicité à évocations nostalgiques

Author

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  • Gaëlle Boulbry

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • Gaëlle Boulbry, 2003. "L'impact du vieillissement cognitif sur l'efficacité publicitaire. Le cas de la publicité à évocations nostalgiques," Post-Print halshs-00101206, HAL.
    • Handle: RePEc:hal:journl:halshs-00101206
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    Cited by:

    1. Borsali Awicha Amina & Benhabib Abderrezak, 2018. "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 28-47.

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