Comment améliorer l'acceptation du péage urbain ?

This paper starts from the postulate that the perception of the fairness of a urban road pricing policy is important for a successful implementation. This perception is analysed through the results of an attitudinal survey held in Lyons area in 2003.The general attitude is that congestion is an important problem, there is willingness to look for solutions but an a priori refusal of too disturbing policies. Those surveyed express rather definite preferences for some principles of regulation (moral rule, compensation) to the detriment of pricing or even the administrative or traditional regulation (queuing).Ways of unfreezing the situation are identified, who could be exploited in order to form coalitions likely to support this king of policy: limitation of car use is acceptable by significant proportions and the allocation of revenues should not be made exclusively in favour of the road; mechanisms of visible compensation must be set up whereas the concrete implementation of the tool has to take into account alternatives. Finally, certain dimensions of the equity were revealed through the analysis of the survey.