IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04791509.html
   My bibliography  Save this paper

Reconsidérer les recherches quantitatives au prisme du réalisme critique

Author

Listed:
  • Laurent Busca

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Laurent Bertrandias

    (TBS - Toulouse Business School)

Abstract

Cet article propose une alternative dans la manière de concevoir des recherches quantitatives fondée sur une épistémologie réaliste critique. Il souligne les limites de l'approche hypothético-déductive telle qu'habituellement utilisée. Deux points problématiques sont particulièrement discutés : la manière de concevoir la causalité et son rapport à la prédiction, ainsi que l'influence du contexte sur les résultats d'une recherche et ses conséquences en termes de généralisation. Nous proposons une série de recommandations aux chercheurs quantitatifs, liées à la construction et la justification des hypothèses de la recherche, au choix et la justification du contexte d'étude ainsi qu'à la manière de discuter les résultats en fonction de ce contexte et non plus uniquement de la littérature. Quelques recommandations plus spécifiques sont adressées aux éditeurs et relecteurs chargés d'évaluer des recherches quantitatives.

Suggested Citation

  • Laurent Busca & Laurent Bertrandias, 2019. "Reconsidérer les recherches quantitatives au prisme du réalisme critique," Post-Print hal-04791509, HAL.
  • Handle: RePEc:hal:journl:hal-04791509
    Note: View the original document on HAL open archive server: https://hal.science/hal-04791509v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04791509v1/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Charla Mathwick & Caroline Wiertz & Ko de Ruyter, 2008. "Social Capital Production in a Virtual P3 Community," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(6), pages 832-849, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2013. "Communication network formation with link specificity and value transferability," European Journal of Operational Research, Elsevier, vol. 229(1), pages 199-211.
    2. Brodie, Roderick J. & Ilic, Ana & Juric, Biljana & Hollebeek, Linda, 2013. "Consumer engagement in a virtual brand community: An exploratory analysis," Journal of Business Research, Elsevier, vol. 66(1), pages 105-114.
    3. Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016. "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 935-943.
    4. Zhang, Yin & Lu, Baozhou & Zheng, Haidong, 2020. "Can buzzing bring business? Social interactions, network centrality and sales performance: An empirical study on business-to-business communities," Journal of Business Research, Elsevier, vol. 112(C), pages 170-189.
    5. Yumei Luo & Qiongwei Ye, 2019. "Understanding Consumers’ Loyalty to an Online Outshopping Platform: The Role of Social Capital and Perceived Value," Sustainability, MDPI, vol. 11(19), pages 1-18, September.
    6. Claro, Priscila B de O & Laban, Silvio Abrahao Neto, 2011. "Word of Mouth Behavior and Online Activity: A Study of On/Off Line Communication Strategy and Online Business," Insper Working Papers wpe_263, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.
    7. Wong, Amy, 2023. "How social capital builds online brand advocacy in luxury social media brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    8. Vicenta Sierra & Oriol Iglesias & Stefan Markovic & Jatinder Jit Singh, 2017. "Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity," Journal of Business Ethics, Springer, vol. 144(3), pages 661-676, September.
    9. He, Yi & Chen, Qimei & Lee, Ruby P. & Wang, Yonggui & Pohlmann, Attila, 2017. "Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 1-11.
    10. Benedict G. C. Dellaert, 2019. "The consumer production journey: marketing to consumers as co-producers in the sharing economy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 238-254, March.
    11. Ana Babić Rosario & Kristine Valck & Francesca Sotgiu, 2020. "Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 422-448, May.
    12. Chen, Jie & Teng, Lefa & Yu, Ying & Yu, Xueer, 2016. "The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence," Journal of Business Research, Elsevier, vol. 69(2), pages 467-475.
    13. Michael Haenlein, 2011. "A social network analysis of customer-level revenue distribution," Marketing Letters, Springer, vol. 22(1), pages 15-29, March.
    14. Hee Mok Park & Puneet Manchanda, 2015. "When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior," Marketing Science, INFORMS, vol. 34(2), pages 179-194, March.
    15. Sara Hanson & Hong Yuan, 2018. "Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 768-787, July.
    16. Samiha Mjahed Hammami & Sahar Chtourou & Heyam Al Moosa, 2018. "A holistic approach to understanding the acceptance of a community‐based renewable energy project: A pathway to sustainability for Tunisia's rural region," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1535-1545, December.
    17. Akram, Umair & Junaid, Muhammad & Zafar, Abaid Ullah & Li, Zhiwen & Fan, Mingyue, 2021. "Online purchase intention in Chinese social commerce platforms: Being emotional or rational?," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    18. Bradford, Tonya Williams & Grier, Sonya A. & Henderson, Geraldine Rosa, 2017. "Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment," Journal of Interactive Marketing, Elsevier, vol. 40(C), pages 9-23.
    19. Kuo, Ying-Feng & Feng, Lien-Hui, 2013. "Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities," International Journal of Information Management, Elsevier, vol. 33(6), pages 948-962.
    20. Zhimin Zhou & Yucheng Wang & Yaqin Zheng & Shixiong Liu, 2023. "Effects of brand community social responsibility: roles of collective self-esteem and altruism," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 347-366, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04791509. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.