The role of visual cues in eWOM on consumers’ behavioral intention and decisions
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DOI: https://doi.org/10.1016/j.jbusres.2021.06.055
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Cited by:
- Xu, Jian & Zhang, Wei & Li, Hengyun & Zheng, Xiang (Kevin) & Zhang, Jing, 2024. "User-generated photos in hotel demand forecasting," Annals of Tourism Research, Elsevier, vol. 108(C).
- Jianhong Gan & Si Shi & Raffaele Filieri & Wilson K.S. Leung, 2023. "Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal," Post-Print hal-04779129, HAL.
- Oana Pricopoaia & Irina Susanu & Sofia David & Florina Oana Virlanuta, 2024. "Applying Digital Marketing Strategies to Promote Tourist Areas in Romania in the Digital Era," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1082-1082, November.
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Keywords
User-generated picture; Performance heuristics; Popularity heuristics; eWOM; Online consumer review; Dual coding theory;All these keywords.
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