Au-delà de la musique : comment les fans inventent le récit de leurs idoles
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References listed on IDEAS
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- Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
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Keywords
communauté de fans; community management; travail du consommateur; co-création; consumer response theory; consumer work; co-creation;All these keywords.
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