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Hospital and Retailing. From Retailing in Hospitals to Hospitals in Retailing
[Hôpital et commerce de détail. Du commerce de détail dans les hôpitaux aux hôpitaux dans le commerce de détail]

Author

Listed:
  • Naïla Gallouj
  • Camal Gallouj

    (Université Sorbonne Paris Nord)

  • Florence Rodhain

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

In this contribution we seek to clarify and analyze the links that exist or may exist between the world of hospitals and healthcare and that of commerce. We show that there are three ways of conceiving and analyzing these relationships. Firstly, by taking a general approach to the retailization of healthcare; secondly, by addressing the question of the retail offer in hospitals; and thirdly, by considering the diametrically opposed logic that refers to the medical and healthcare offer by retailers. In all cases, whether the rapprochement is initiated by healthcare or retail players, a similar evolution and strategic behavior can be observed.

Suggested Citation

  • Naïla Gallouj & Camal Gallouj & Florence Rodhain, 2024. "Hospital and Retailing. From Retailing in Hospitals to Hospitals in Retailing [Hôpital et commerce de détail. Du commerce de détail dans les hôpitaux aux hôpitaux dans le commerce de détail]," Post-Print hal-04712791, HAL.
    • Handle: RePEc:hal:journl:hal-04712791
    DOI: 10.48611/isbn.978-2-406-17198-0.p.0185
    Note: View the original document on HAL open archive server: https://hal.science/hal-04712791v1
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