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Acting for Good, Being Good or Feeling Good? Exploring Factors Influencing Individual Investors’ Willingness to Invest in Green Funds

Author

Listed:
  • Fabrice Hervé

    (CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Sylvain Marsat

    (CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020])

Abstract

This paper empirically investigates the determinants of willingness to do good of green investment within a real-world context. Using data from a questionnaire administered between December 2021 and January 2022 to French individual investors, we find that "being good" (altruism) and "acting for good" (perceived impact) exert a substantial influence on both the decision-making process and the amount invested in green funds, while positive emotions (warm glow) are not significantly linked. This research highlights the core importance of altruism in green investment decision.

Suggested Citation

  • Fabrice Hervé & Sylvain Marsat, 2024. "Acting for Good, Being Good or Feeling Good? Exploring Factors Influencing Individual Investors’ Willingness to Invest in Green Funds," Post-Print hal-04624853, HAL.
    • Handle: RePEc:hal:journl:hal-04624853
    DOI: 10.1016/j.frl.2024.105736
    Note: View the original document on HAL open archive server: https://hal.science/hal-04624853
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    References listed on IDEAS

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    More about this item

    Keywords

    Green Investment; Individual Investors; Altruism; Impact Investing; Warm Glow; Sustainable Finance JEL Classification: D14; G11; G41; G51; Q54;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • G51 - Financial Economics - - Household Finance - - - Household Savings, Borrowing, Debt, and Wealth
    • Q54 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Climate; Natural Disasters and their Management; Global Warming

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