IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04355273.html
   My bibliography  Save this paper

Global Platforms Weaving into the Craft Industry

Author

Listed:
  • Christine Ithurbide

    (Passages - UB - Université de Bordeaux - ENSAP Bordeaux - École nationale supérieure d'architecture et du paysage de Bordeaux - UBM - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique)

Abstract

This chapter discusses the deployment and localisation of global digital platforms in India through a case study of the craft industry, a largely informal and precarious sector, and the socio-economic transformation to which they contribute for local players. It aims to take part in recent critical research on the strategies of transnationalisation processes by global communication and technology players in the Global South and their consequences for local industries in terms of work dynamics and power relations. Based on exploratory research that has been initiated in the states of Assam and Tamil Nadu, where several global players in the digital economy, especially Amazon and Flipkart, have launched their digital programme and partnered up with public institutions, the chapter will analyse these corporations' localisation strategies, the difficulties they have encountered, as well as the way in which they participate in a certain number of reconfigurations in organising local artisanal production and creative work. This research relies on qualitative methodology associated with an ethnographic approach, the study of a documentary corpus and content analysis of digital platforms.

Suggested Citation

  • Christine Ithurbide, 2023. "Global Platforms Weaving into the Craft Industry," Post-Print hal-04355273, HAL.
    • Handle: RePEc:hal:journl:hal-04355273
    DOI: 10.4324/9781003391746-5
    Note: View the original document on HAL open archive server: https://hal.science/hal-04355273v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04355273v1/document
    Download Restriction: no
    File URL: https://libkey.io/10.4324/9781003391746-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Philippe Bouquillion & Christine Ithurbide, 2023. "Policy for cultural and creative industries in India: the issue of regulation through digital policy," Post-Print hal-04355515, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christine Ithurbide, 2023. "Amazon as a Digital Empire? Reflecting on Expansion and Collaborative Processes in India," Development, Palgrave Macmillan;Society for International Deveopment, vol. 66(1), pages 132-139, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04355273. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.