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Amazon as a Digital Empire? Reflecting on Expansion and Collaborative Processes in India

Author

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  • Christine Ithurbide

    (CNRS, Passages UMR 5319)

Abstract

This article studies the localization and expansion process of the American e-commerce company Amazon in India analyzing how it has been acquiring a dominant position in different markets and contributing to reminiscent of earlier communication ‘empires’. Emphasizing also necessary alliances, collaboration and interdependencies with other local players, this case study aims to contribute to a more complex understanding of contemporary digital empires.

Suggested Citation

  • Christine Ithurbide, 2023. "Amazon as a Digital Empire? Reflecting on Expansion and Collaborative Processes in India," Development, Palgrave Macmillan;Society for International Deveopment, vol. 66(1), pages 132-139, June.
    • Handle: RePEc:pal:develp:v:66:y:2023:i:1:d:10.1057_s41301-023-00362-7
    DOI: 10.1057/s41301-023-00362-7
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    References listed on IDEAS

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    1. Philippe Bouquillion & Christine Ithurbide, 2023. "Policy for cultural and creative industries in India: the issue of regulation through digital policy," Post-Print hal-04355515, HAL.
    2. Marine Al Dahdah & Mathieu Quet, 2020. "Between Tech and Trade, the Digital Turn in Development Policies," Development, Palgrave Macmillan;Society for International Deveopment, vol. 63(2), pages 219-225, December.
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