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Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Author

Listed:
  • A. Koohang
  • J.H. Nord
  • K.-B. Ooi
  • G.W.-H. Tan
  • M. Al-Emran
  • E.C.-X. Aw
  • A.M. Baabdullah
  • D. Buhalis

    (BU - Bournemouth University [Poole])

  • T.-H. Cham
  • C. Dennis
  • Vincent Dutot

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Yogesh K. Dwivedi

    (Swansea University, School of CS&IT, Jain Deemed-to-be University, Bangalore, India)

  • L. Hughes
  • E. Mogaji
  • N. Pandey
  • I. Phau
  • R. Raman
  • A. Sharma
  • M. Sigala
  • A. Ueno
  • L.-W. Wong

Abstract

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda. \textcopyright 2023 International Association for Computer Information Systems.

Suggested Citation

  • A. Koohang & J.H. Nord & K.-B. Ooi & G.W.-H. Tan & M. Al-Emran & E.C.-X. Aw & A.M. Baabdullah & D. Buhalis & T.-H. Cham & C. Dennis & Vincent Dutot & Yogesh K. Dwivedi & L. Hughes & E. Mogaji & N. Pan, 2023. "Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation," Post-Print hal-04292613, HAL.
    • Handle: RePEc:hal:journl:hal-04292613
    DOI: 10.1080/08874417.2023.2165197
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    Citations

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    Cited by:

    1. Bilgihan, Anil & Leong, Aliana Man Wai & Okumus, Fevzi & Bai, Jingyi, 2024. "Proposing a metaverse engagement model for brand development," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    2. Ram, Pappu Kalyan & Pandey, Neeraj & Persis, Jinil, 2024. "Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    3. Mkedder, Nadjim & Das, Manish, 2024. "Metaverse integration challenges: An in-depth ISM and MICMAC analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    4. Dwivedi, Yogesh K. & Balakrishnan, Janarthanan & Mishra, Anubhav & Bock, Koen W. De & Al-Busaidi, Adil S., 2024. "The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    5. Gupta, Rohit & Rathore, Bhawana & Biswas, Baidyanath & Jaiswal, Mahadeo & Singh, Raunak Kumar, 2024. "Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    6. Al-Emran, Mostafa, 2023. "Beyond technology acceptance: Development and evaluation of technology-environmental, economic, and social sustainability theory," Technology in Society, Elsevier, vol. 75(C).
    7. Lnenicka, Martin & Rizun, Nina & Alexopoulos, Charalampos & Janssen, Marijn, 2024. "Government in the metaverse: Requirements and suitability for providing digital public services," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    8. Aysan, Ahmet Faruk & Gozgor, Giray & Nanaeva, Zhamal, 2024. "Technological perspectives of Metaverse for financial service providers," Technological Forecasting and Social Change, Elsevier, vol. 202(C).

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