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Advancing algorithmic bias management capabilities in AI-driven marketing analytics research

Author

Listed:
  • Shahriar Akter

    (University of Wollongong [Australia])

  • Saida Sultana

    (University of Wollongong [Australia])

  • Marcello Mariani

    (Henley Business School [University of Reading] - UOR - University of Reading, UNIBO - Alma Mater Studiorum Università di Bologna = University of Bologna)

  • Samuel Fosso Wamba

    (TBS - Toulouse Business School)

  • Konstantina Spanaki

    (Audencia Business School)

  • Yogesh Dwivedi

    (School of Management [Swansea] - Swansea University, SIBM - Symbiosis Institute of Business Management Pune)

Abstract

No abstract is available for this item.

Suggested Citation

  • Shahriar Akter & Saida Sultana & Marcello Mariani & Samuel Fosso Wamba & Konstantina Spanaki & Yogesh Dwivedi, 2023. "Advancing algorithmic bias management capabilities in AI-driven marketing analytics research," Post-Print hal-04194438, HAL.
    • Handle: RePEc:hal:journl:hal-04194438
    DOI: 10.1016/j.indmarman.2023.08.013
    Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-04194438
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    References listed on IDEAS

    as
    1. Vermeer, Susan A.M. & Araujo, Theo & Bernritter, Stefan F. & van Noort, Guda, 2019. "Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 492-508.
    2. Kirsten Martin, 2019. "Ethical Implications and Accountability of Algorithms," Journal of Business Ethics, Springer, vol. 160(4), pages 835-850, December.
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    14. Elia, Stefano & Giuffrida, Maria & Mariani, Marcello M. & Bresciani, Stefano, 2021. "Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce," Journal of Business Research, Elsevier, vol. 132(C), pages 158-169.
    15. Kathrin Hartmann & Georg Wenzelburger, 2021. "Uncertainty, risk and the use of algorithms in policy decisions: a case study on criminal justice in the USA," Policy Sciences, Springer;Society of Policy Sciences, vol. 54(2), pages 269-287, June.
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