Gender marketing
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Note: View the original document on HAL open archive server: https://hal.science/hal-04022071
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References listed on IDEAS
- Daulatram Lund, 2008. "Gender Differences in Ethics Judgment of Marketing Professionals in the United States," Journal of Business Ethics, Springer, vol. 77(4), pages 501-515, February.
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Keywords
Gender marketing; marketing; gender; femininity; public; masculinity; consumption; Marketing de genre; genre; féminité; masculinité; consommation;All these keywords.
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