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The virtuous circle between green product innovation and performance: The role of financial constraint and corporate brand

Author

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  • Mahabubur Rahman

    (ESC [Rennes] - ESC Rennes School of Business)

Abstract

Although the nexus between green product innovation (GPI) and firm performance has been studied, the impact of GPI on firm performance remains little understood and findings have been mixed. These mixed results of prior studies are attributable to failures to incorporate the intervening mechanism in studying the nexus between GPI and firm performance and to examine the impact of closely interlinked pertinent internal boundary conditions. This study attempts to overcome these shortcomings and contributes to the relevant literature in three significant ways. First, the findings indicate that GPI impacts a firm's financial constraint, which affects its current and anticipated performance. Second, the relationship between GPI and financial constraint is moderated by a firm's corporate brand equity. Third, GPI is both a predictor and a consequence of financial performance, indicating that the relationship between the two constitutes a virtuous circle. The results are robust to alternative measures of the performance variable and the alternative model estimation method.

Suggested Citation

  • Mahabubur Rahman, 2023. "The virtuous circle between green product innovation and performance: The role of financial constraint and corporate brand," Post-Print hal-03903677, HAL.
  • Handle: RePEc:hal:journl:hal-03903677
    DOI: 10.1016/j.jbusres.2022.09.001
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    Cited by:

    1. Licheng Yang & Shijie Song & Chunlin Liu, 2024. "Green signals: The impact of environmental protection support policies on firms' green innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 3258-3278, May.
    2. Qu, Yan & Mardani, Abbas, 2023. "Market orientation, technological opportunity, and new product innovation performance," Journal of Business Research, Elsevier, vol. 162(C).
    3. Amna Manzoor & Bowen Zhang & Hongguang Ma, 2023. "Knowledge-Oriented Leadership in Powering Team Performance and Sustainable Competitive Advantages through Innovation: Evidence from Higher Education Institutions," Sustainability, MDPI, vol. 15(20), pages 1-20, October.
    4. Xu, Yong & Zhao, Xin & Wang, Jian & Xie, Peijun, 2023. "Clarifying the dispute of corporate social responsibility: Evidence from green technological innovation," Technology in Society, Elsevier, vol. 75(C).
    5. Di Luan & Hongjun Cao & Tongkun Qu, 2023. "How Does Corporate Green Innovation Strategy Translate into Green Innovation Performance Based on Chain Mediation?," Sustainability, MDPI, vol. 15(16), pages 1-20, August.
    6. Hao Huang & Yaping Chang & Liyuan Zhang, 2023. "CEO's marketing experience and firm green innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5211-5233, December.
    7. Xu, Aiting & Zhu, Yuhan & Wang, Wenpu, 2023. "Micro green technology innovation effects of green finance pilot policy—From the perspectives of action points and green value," Journal of Business Research, Elsevier, vol. 159(C).
    8. Hoang Thu Thao & Xuemei Xie, 2024. "Fostering green innovation performance through open innovation strategies: do green subsidies work?," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(7), pages 18641-18671, July.
    9. Bu, Ya & Du, Xin & Wang, Yuting & Liu, Shuyu & Tang, Min & Li, Hui, 2024. "Digital inclusive finance: A lever for SME financing?," International Review of Financial Analysis, Elsevier, vol. 93(C).
    10. Wang, Zhining & Cai, Shaohan Alan & Ren, Shuang & Singh, Sanjay Kumar, 2023. "Green operational performance in a high-tech industry: Role of green HRM and green knowledge," Journal of Business Research, Elsevier, vol. 160(C).

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