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Audio-visual industry and digital platforms in India: A contribution from political economy of communication

Author

Listed:
  • Philippe Bouquillion

    (LabSIC - Laboratoire des Sciences de l'Information et de la Communication - LABEX ICCA - UP13 - Université Paris 13 - Université Sorbonne Nouvelle - Paris 3 - CNRS - Centre National de la Recherche Scientifique - UPCité - Université Paris Cité - Université Sorbonne Paris Nord - Université Sorbonne Paris Nord)

  • Christine Ithurbide

    (Passages - UB - Université de Bordeaux - ENSAP Bordeaux - École nationale supérieure d'architecture et du paysage de Bordeaux - UBM - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article examines the role played by digital platforms in the transformation of the audio-visual industry in India. Are video-on-demand platforms contributing to India's growing dependence on global players or are they asserting the diversification of domestic players and the progress of Indian capitalism in the cultural and digital industries? To answer, we analyse the strategies of competition and collaboration between historical audio-visual players versus communication players, the dynamics of foreign ownership and the content localisation strategies of global players. We conclude that the study of digital platforms offers an important insight into new forms of economic and cultural hegemony in the cultural industries.

Suggested Citation

  • Philippe Bouquillion & Christine Ithurbide, 2022. "Audio-visual industry and digital platforms in India: A contribution from political economy of communication," Post-Print hal-03885296, HAL.
    • Handle: RePEc:hal:journl:hal-03885296
    DOI: 10.1177/17427665221125548
    Note: View the original document on HAL open archive server: https://hal.science/hal-03885296
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    References listed on IDEAS

    as
    1. Lorenzen, Mark & Täube, Florian Arun, 2008. "Breakout from Bollywood? The roles of social networks and regulation in the evolution of Indian film industry," Journal of International Management, Elsevier, vol. 14(3), pages 286-299, September.
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    More about this item

    Keywords

    India; Audiovisual Industry; Digital Platform; Coopetition; Transnational Players; Political Economy of Communication;
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