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Moroccan Operators of International Road Freight Transport in the face of competitiveness challenge
[Les Opérateurs Marocains de Transport International Routier de Marchandises face au défi de la compétitivité]

Author

Listed:
  • Kaoutar Talmenssour

    (MADEO - ESTO - Ecole supérieure de technologie oujda)

  • Rachid El Hila

    (MADEO - ESTO - Ecole supérieure de technologie oujda)

Abstract

In an even more competitive environment, and taking into account the current Moroccan economic situation and the implemented development strategies, henceforth it is inevitable for the country to have a competitive and dynamic International Road Freight Transport (TIRM) activity, as well as organized and efficient transporters, capable of meeting competiveness challenges. This article presents a diagnosis of the current situation of the Moroccan TIRM market and an analysis of the price and nonprice competitiveness of its operators. This study is based on the said diagnosis and analysis alongside a review of literature concerning firm competitiveness. From an empirical point of view, our research focuses on the results of an exploratory study conducted with TIRM companies and exporting companies which reveals that other than transport price Moroccan companies are largely uncompetitive compared to the requirements of customers and the international market.

Suggested Citation

  • Kaoutar Talmenssour & Rachid El Hila, 2020. "Moroccan Operators of International Road Freight Transport in the face of competitiveness challenge [Les Opérateurs Marocains de Transport International Routier de Marchandises face au défi de la c," Post-Print hal-03793325, HAL.
    • Handle: RePEc:hal:journl:hal-03793325
    DOI: 10.5281/zenodo.3830526
    Note: View the original document on HAL open archive server: https://hal.science/hal-03793325
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    References listed on IDEAS

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    1. Maurice Bernadet, 1985. "Some reflexions related to the evaluation of quality service in transportation of goods [Réflexions sur l'évaluation de la qualité de service dans les transports de marchandises]," Post-Print halshs-00528706, HAL.
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