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L’éthique de la vente au consommateur, un impensé de la responsabilité sociétale des enseignants-chercheurs

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  • Yves Frédéric Livian

    (Institut d'Administration des Entreprises (IAE) - Lyon, Université de Lyon)

Abstract

Even if the customer is supposed to be the nexus of market economy, he is often the weakest stakeholder. He is viewed as a target, creating shareholder value, but not always as an agent worthy of recognition. Many unfair and misleading sales practices are ignored in management education and research. The article describes some of them and shows that marketing and sales are often presented in teaching as an enchanted world. An enriched societal responsibility of academics should lead to include more consideration to sales ethics.

Suggested Citation

  • Yves Frédéric Livian, 2021. "L’éthique de la vente au consommateur, un impensé de la responsabilité sociétale des enseignants-chercheurs," Post-Print hal-03768518, HAL.
    • Handle: RePEc:hal:journl:hal-03768518
    Note: View the original document on HAL open archive server: https://hal.science/hal-03768518
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    References listed on IDEAS

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    1. Marian Eabrasu, 2020. "Cheating in Business: A Metaethical Perspective," Journal of Business Ethics, Springer, vol. 162(3), pages 519-532, March.
    2. Franck Aggeri & Julie Labatut, 2010. "La gestion au prisme de ses instruments," Post-Print hal-02659906, HAL.
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