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Le rôle du retour d’expérience dans la « gamification » des campagnes de crowdsourcing

Author

Listed:
  • Chaïma Siala

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel, UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Abdelmajid Amine

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel, UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Cette recherche s'attache à comprendre le rôle joué par le type et le moment d'émission du feedback lors des opérations de crowdsourcing dans l'implication des participants dans l'activité de co-création et dans leur engagement envers la plateforme. Les résultats d'une étude qualitative menée auprès de participants à des campagnes de crowdsourcing compétitif, montrent d'une part, que le manque de feedback d'apprentissage ou de motivation au début du concours agit comme un inhibiteur des possibilités d'amélioration des idées ; et d'autre part, que l'incomplétude du feedback sur les critères de sélection des idées gagnantes en fin de concours provoque de la frustration chez les participants et favorise, en cas de perte, leur défection de la plateforme.

Suggested Citation

  • Chaïma Siala & Abdelmajid Amine, 2022. "Le rôle du retour d’expérience dans la « gamification » des campagnes de crowdsourcing," Post-Print hal-03709625, HAL.
    • Handle: RePEc:hal:journl:hal-03709625
    DOI: 10.3917/inno.pr2.0134
    Note: View the original document on HAL open archive server: https://hal.science/hal-03709625
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    References listed on IDEAS

    as
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    7. Leclercq, Thomas & Hammedi, Wafa & Poncin, Ingrid, 2018. "The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 82-101.
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