Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes
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DOI: 10.1016/j.jbusres.2021.12.004
Note: View the original document on HAL open archive server: https://hal.science/hal-03600339
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References listed on IDEAS
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Cited by:
- Tripathi, Sanjeev & Bansal, Anjali & Bansal, Amrita, 2022. "Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories," Journal of Business Research, Elsevier, vol. 153(C), pages 216-227.
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Keywords
Archetypes; Ethical judgments; Male dominance; Sexualized advertising;All these keywords.
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