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Mobile Interactivity and Perceived Waiting Time : The Role of Cognitive Absorption and Perceived Procedural Justice

Author

Listed:
  • Changqin Yin

    (HUST - Huazhong University of Science and Technology [Wuhan])

  • Ma Huimin

    (HUST - Huazhong University of Science and Technology [Wuhan])

  • Qian Chen

    (HUST - Huazhong University of Science and Technology [Wuhan])

  • Yeming Gong

    (EM - EMLyon Business School)

  • Xiaobin Shu

    (Central China Normal University [Wuhan, China])

Abstract

While perceived waiting time can undermine user evaluation and cause application abandonment, there is little scientific research on waiting in mobile applications. This paper incorporates three mobile interactivity features (ubiquitous connectivity, active control, and responsiveness) into the model and examines the mediating role of cognitive absorption and the moderating role of perceived procedural justice between these features and perceived waiting time in a short-waiting application. The researchers empirically examine the model using data from 468 uses of the ride-sharing mobile application. The results reveal that mobile interactivity can directly and indirectly (via cognitive absorption) lead to more tolerance in perceived waiting time. The findings elicit several implications for theories and practice.

Suggested Citation

  • Changqin Yin & Ma Huimin & Qian Chen & Yeming Gong & Xiaobin Shu, 2021. "Mobile Interactivity and Perceived Waiting Time : The Role of Cognitive Absorption and Perceived Procedural Justice," Post-Print hal-03598765, HAL.
    • Handle: RePEc:hal:journl:hal-03598765
    DOI: 10.4018/JGIM.20211101.oa27
    Note: View the original document on HAL open archive server: https://hal.science/hal-03598765
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    References listed on IDEAS

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    1. Gohary, Ali & Hamzelu, Bahman & Alizadeh, Hamid, 2016. "Please explain why it happened! How perceived justice and customer involvement affect post co-recovery evaluations: A study of Iranian online shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 127-142.
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