When is brand content shared on Facebook? A field study on online Word-of-Mouth
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DOI: 10.1177/1470785318805301
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Cited by:
- Vuković, Dijana & Kocijan, Samanta & Globočnik Žunac, Ana, 2023. "Contemporary Communication Model of Consumer Behaviour of Generation C," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2023), Hybrid Conference, Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 4-6 September, 2023, pages 329-340, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
- Nahit Erdem KÖKER & Deniz MADEN & Özgür KÖSEOĞLU, 2019. "Tüketicilerin Sosyal Ağlarda Markalarla Bağ Kurması Elektronik Ağızdan Ağıza İletişimlerini Nasıl Etkiliyor?," Istanbul Business Research, Istanbul University Business School, vol. 48(2), pages 284-312, November.
- Alberto Lopez & Eva Guerra & Beatriz Gonzalez & Sergio Madero, 2020. "Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 203-223, December.
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Keywords
Brand engagement; Brand pages; Electronic Word-of-Mouth; Facebook; Online community; Social media;All these keywords.
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