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Plateformes digitales et concurrence par la rapidité : Le cas des vêtements d’occasion

Author

Listed:
  • Elodie Juge

    (Université de Lille, LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille)

  • Anissa Pomiès

    (EM - EMLyon Business School)

  • Isabelle Collin-Lachaud

    (Université de Lille, LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille)

Abstract

Des recherches récentes explorent ce que les plateformes digitales font et font faire aux utilisateurs. Dans leur prolongement, cet article étudie comment les plateformes digitales P2P accélèrent les activités marchandes, et comment cette accélération modèle les relations entre utilisateurs. Une étude qualitative à caractère ethnographique a été menée au sein du marché des vêtements d'occasion de 2013 à 2020. En mobilisant la théorie de l'accélération sociale, nous montrons que les affordances des plateformes digitales encouragent une accélération du rythme de vie, une accélération du renouvellement des objets possédés, et une accélération technique multi-domaines. Ces formes d'accélération aboutissent à une concurrence par la rapidité entre utilisateurs : chacun d'eux se doit d'être plus réactif, plus à la pointe, et plus averti que les autres. De plus, les plateformes constituent un espace digital particulier qui invite à repenser l'aliénation sous plusieurs formes, et notamment l'aliénation par rapport à l'espace et par rapport au temps. Outre ses contributions théoriques, cette recherche offre des contributions sociétales visant à faire prendre conscience aux utilisateurs de l'ampleur de leurs activités marchandes accélérées sur les plateformes digitales.

Suggested Citation

  • Elodie Juge & Anissa Pomiès & Isabelle Collin-Lachaud, 2022. "Plateformes digitales et concurrence par la rapidité : Le cas des vêtements d’occasion," Post-Print hal-03202568, HAL.
    • Handle: RePEc:hal:journl:hal-03202568
    DOI: 10.1177/0767370121994831
    Note: View the original document on HAL open archive server: https://hal.science/hal-03202568
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    References listed on IDEAS

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    Keywords

    plateformes digitales; accélération; concurrence par la rapidité; contributions sociétales; P2P;
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