Brand conversation: Linguistic practices on social media in the light of face-work theory
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DOI: 10.1177/2051570720974511
Note: View the original document on HAL open archive server: https://hal.science/hal-03049134
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References listed on IDEAS
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Cited by:
- de Boissieu, Elodie & Urien, Bertrand, 2022. "“Consumer-to-Brand Impoliteness” in luxury stores," Journal of Business Research, Elsevier, vol. 146(C), pages 409-425.
- Ahmed, Iram & Arnott, David & Dacko, Scott & Wilson, Hugh N., 2022. "Trying on a role: Mentoring, improvisation and social learning in luxury retailing," Journal of Business Research, Elsevier, vol. 144(C), pages 1039-1051.
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Keywords
conversation; digital; face-work; brands; social media; norms;All these keywords.
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