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Effets d’un label durable sur le produit : le rôle modérateur des motivations pour la consommation durable

Author

Listed:
  • Fatiha Fort

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Gilles Sere de Lanauze

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, UM - Université de Montpellier)

  • Béatrice Siadou-Martin

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, Institut d'Administration des Entreprises (IAE) - Metz)

Abstract

A better understanding of consumer motivations for sustainable consumption is an important lever in the ecological transition. The aim of this communication is to measure the moderator effect of motivations on the link between sustainability information and consumer behavior (attitudes and purchase intentions). The results allow to better targeting consumers for more effective public and private campaigns for more sustainable purchasing behaviour.

Suggested Citation

  • Fatiha Fort & Gilles Sere de Lanauze & Béatrice Siadou-Martin, 2020. "Effets d’un label durable sur le produit : le rôle modérateur des motivations pour la consommation durable," Post-Print hal-02975475, HAL.
    • Handle: RePEc:hal:journl:hal-02975475
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02975475
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