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Companies responses to scandal backlash caused by social media influencers

Author

Listed:
  • Karim Ben Slimane

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Belinda Kintu
  • Karim Ben-Slimane

Abstract

No abstract is available for this item.

Suggested Citation

  • Karim Ben Slimane & Belinda Kintu & Karim Ben-Slimane, 2020. "Companies responses to scandal backlash caused by social media influencers," Post-Print hal-02946476, HAL.
    • Handle: RePEc:hal:journl:hal-02946476
    DOI: 10.1177/1470785320957577
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    Cited by:

    1. Cynthia Assaf & Gilles Grolleau & Naoufel Mzoughi, 2023. "Transforming scandals into entrepreneurial opportunities: The case of the hospitality industry," Post-Print hal-04198173, HAL.
    2. Jihye Kim & Minseong Kim, 2022. "Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers," IJERPH, MDPI, vol. 19(4), pages 1-19, February.
    3. McMullan, Kylie, 2023. "A checklist for managers to enhance influencer partnerships and avoid potential pitfalls," Business Horizons, Elsevier, vol. 66(4), pages 443-452.
    4. Baudier, Patricia & de Boissieu, Elodie & Duchemin, Marie-Hélène, 2023. "Source Credibility and Emotions generated by Robot and Human Influencers: The perception of luxury brand representatives," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    5. Allal-Chérif, Oihab & Puertas, Rosa & Carracedo, Patricia, 2024. "Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers," Technological Forecasting and Social Change, Elsevier, vol. 200(C).

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