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The role of collaboration in the supply chain of the automotive industry in Morocco
[Le rôle de la collaboration dans la supply chain de l'industrie automobile au Maroc]

Author

Listed:
  • Mohamed Hansali

    (UH2MC - Université Hassan II [Casablanca])

  • Abdelwahed Gourch

    (UH2MC - Université Hassan II [Casablanca])

Abstract

Competitiveness is no longer defined by price and quality alone, but also by service or otherwise the availability of products on the market, which is an essential factor in addition to the other factors of value creation and is becoming increasingly important. However, it is still difficult to give priority to service at the expense of cost control, and the objective is therefore to ensure the availability of products in the markets despite their turbulence without having a significant impact on costs. In this respect, collaborative practices show satisfying results by ensuring flexibility and responsiveness (operational performance) without significantly impacting costs (cost performance). The research project we are conducting focuses on collaborative practices for learning in the automotive industry in Morocco, but first we want to make sure of the effect and results of these practices in this context, which is the subject of this paper. The empirical study shows that collaborative practices are more correlated with operational performance than cost performance.

Suggested Citation

  • Mohamed Hansali & Abdelwahed Gourch, 2020. "The role of collaboration in the supply chain of the automotive industry in Morocco [Le rôle de la collaboration dans la supply chain de l'industrie automobile au Maroc]," Post-Print hal-02919243, HAL.
  • Handle: RePEc:hal:journl:hal-02919243
    DOI: 10.5281/zenodo.3992224
    Note: View the original document on HAL open archive server: https://hal.science/hal-02919243
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    References listed on IDEAS

    as
    1. Mohammed Amine Balambo & Jamal El Baz, 2014. "De l’intérêt de l’analyse des modèles des équations structurelles par la méthode PLS dans les recherches sur les relations inter organisationnelles : le cas des recherches en Logistique," Post-Print hal-01503345, HAL.
    2. Nathalie Fabbe-Costes, 2007. "La gestion des chaînes logistiques multi-acteurs : les dimensions organisationnelles d’une gestion lean et agile," Post-Print hal-03313023, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    impact assessment; turbulent markets; supply chain performance; Supply chain flexibility; Supply chain collaboration; Étude d’impact; Marchés turbulents;
    All these keywords.

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