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Brands using historical references: a consumers’ perspective

Author

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  • Fabien Pecot

    (University of York [York, UK])

  • Virginie de Barnier

Abstract

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Suggested Citation

  • Fabien Pecot & Virginie de Barnier, 2018. "Brands using historical references: a consumers’ perspective," Post-Print hal-02869830, HAL.
    • Handle: RePEc:hal:journl:hal-02869830
    DOI: 10.1057/s41262-017-0076-y
    as

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    Cited by:

    1. Kevin Lane Keller, 2023. "Looking forward, looking back: developing a narrative of the past, present and future of a brand," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 1-8, January.
    2. Mario Burghausen, 2023. "The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design," Journal of Brand Management, Palgrave Macmillan, vol. 30(2), pages 129-143, March.
    3. Pedro Mir Bernal & Fabien Pecot & Bradford Hudson & Virginie Barnier, 2023. "Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction," Journal of Brand Management, Palgrave Macmillan, vol. 30(2), pages 144-156, March.

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