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Territorial marketing as strategic tool for development of agrifood chains: The case of Sud-de-France and Morocco

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  • Mechthild Donner

    (Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, WUR - Wageningen University and Research [Wageningen], Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

The here proposed applied interdisciplinary project researches and develops a strategic marketing concept for value-added territorial products. It focuses on innovation strategies for competitive agrifood SMEs leading to rural sustainable development and exchanges best networking practices between regions in Morocco and Europe. This approach fits very well with the ambition stated in the AgTraIn PhD program (www.agtrain.eu), namely ‘contributing to the development of the agricultural sector to achieve equitable and pro-poor economic growth and increase food security....'.The latter does not only refer to food availability, but also to arranging access to nutritious and healthy food, wherefore new forms of governance become important.

Suggested Citation

  • Mechthild Donner, 2014. "Territorial marketing as strategic tool for development of agrifood chains: The case of Sud-de-France and Morocco," Post-Print hal-02799762, HAL.
    • Handle: RePEc:hal:journl:hal-02799762
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-02799762
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