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Why not take a performative approach to entrepreneurship?

Author

Listed:
  • Raghu Garud

    (EM - EMLyon Business School)

  • Joel Gehman
  • Antonio Paco Giuliani

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

Among entrepreneurship researchers, there has been growing attention to questions of ontology, epistemology, and axiology. Recently, Packard (2017) advocated an interpretivist approach to entrepreneurship. In this paper, we articulate a performative approach, which offers a far more distributed and emergent view of entrepreneurship as process. In addition to briefly introducing some of the intellectual traditions underlying a performative approach, we highlight important differences between interpretivism and performativity and summarize the implications of taking a performative approach to entrepreneurship.

Suggested Citation

  • Raghu Garud & Joel Gehman & Antonio Paco Giuliani, 2018. "Why not take a performative approach to entrepreneurship?," Post-Print hal-02570862, HAL.
    • Handle: RePEc:hal:journl:hal-02570862
    DOI: 10.1016/j.jbvi.2018.01.001
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    Cited by:

    1. Constantinides, Panos & Slavova, Mira, 2020. "From a monopoly to an entrepreneurial field: The constitution of possibilities in South African energy," Journal of Business Venturing, Elsevier, vol. 35(6).
    2. Patrick Gregori & Patrick Holzmann & David B. Audretsch, 2024. "Sustainable entrepreneurship on digital platforms and the enactment of digital connectivity through business models," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 1173-1190, February.
    3. Berends, Hans & van Burg, Elco & Garud, Raghu, 2021. "Pivoting or persevering with venture ideas: Recalibrating temporal commitments," Journal of Business Venturing, Elsevier, vol. 36(4).
    4. Patrick Gregori & Patrick Holzmann, 2022. "Entrepreneurial practices and the constitution of environmental value for sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3302-3317, November.
    5. Arun Kumaraswamy & Raghu Garud & Shahzad (Shaz) Ansari, 2018. "Perspectives on Disruptive Innovations," Journal of Management Studies, Wiley Blackwell, vol. 55(7), pages 1025-1042, November.
    6. Rohny Saylors & Amrita Lahiri & Benjamin Warnick & Chandresh Baid, 2023. "Looking Back To Venture Forward: Exploring Idea and Identity Work in Public Failure Narratives," Entrepreneurship Theory and Practice, , vol. 47(2), pages 398-429, March.

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