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Country-of-origin effects on purchasing agents’ product perceptions: an Australian perspective

Author

Listed:
  • Sam Dzever

    (IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers)

  • Pascale Quester

    (University of Adelaide)

Abstract

Country-of-origin effects in the context of industrial purchasing behavior were examined using a large-scale survey of Australian purchasing agents, which explored quality perceptions for machine tools and component parts from 17 countries. To avoid the confusion which stems from emerging production patterns where design and manufacturing functions are often geographically separate, questions were asked in relation to either country-of-design or country-of assembly. A number of hypotheses were generated and tested with data obtained from 277 respondents.

Suggested Citation

  • Sam Dzever & Pascale Quester, 1999. "Country-of-origin effects on purchasing agents’ product perceptions: an Australian perspective," Post-Print hal-02560091, HAL.
    • Handle: RePEc:hal:journl:hal-02560091
    DOI: 10.1016/S0019-8501(98)00014-5
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    Cited by:

    1. Saeed Samiee & Brian R. Chabowski, 2021. "Knowledge structure in product- and brand origin–related research," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 947-968, September.
    2. Mariana Bassi Suter & Felipe Mendes Borini & Diego Bonaldo Coelho & Moacir Miranda Oliveira Junior & Marcos Cesar Conti Machado, 2020. "Leveraging the Country-of-Origin Image by managing it at different levels," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(3), pages 224-237, September.
    3. De Nisco, Alessandro & Mainolfi, Giada & Marino, Vittoria & Napolitano, Maria Rosaria, 2016. "Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on the perception of Germany during the Euro crisis," European Management Journal, Elsevier, vol. 34(1), pages 59-68.

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