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Les rôles des clients dans la logistique de distribution des produits

Author

Listed:
  • Kiane Goudarzi

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Aurélien Rouquet

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

Customer roles in the physical distribution of products The paper discusses the roles that firms can assign to their customers within the physical distribution of their products. First, the article shows that four strategies of customers empowerment are pos- sible, depending on their involvement within the handling of products out of the stores and/or their home delivery. Then it shows that several strategies coexist today in retail, with on one hand firms that force customers to play one role and on the other hand firms that let them free on this plan. Finally, the article highlights five success factors of such strategies.

Suggested Citation

  • Kiane Goudarzi & Aurélien Rouquet, 2013. "Les rôles des clients dans la logistique de distribution des produits," Post-Print hal-02397635, HAL.
    • Handle: RePEc:hal:journl:hal-02397635
    DOI: 10.7193/DM.069.111.116
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    Citations

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    Cited by:

    1. Aurélien Rouquet & Fanny Reniou & Kiane Goudarzi, 2013. "Le client acteur de l’organisation : enjeux et perspectives pour les sciences de gestion," Post-Print hal-01123721, HAL.
    2. Elisa Monnot & Fanny Reniou & Aurélien Rouquet, 2014. "Waste recycling: a characterization of logistics used by consumers [Le tri des déchets ménagers : une caractérisation des logistiques déployées par les consommateurs]," Post-Print hal-01123407, HAL.

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