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Modeling word of mouth vs. media influence on videogame preorder decisions : A qualitative approach

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  • Monica D. Hernandez

    (EM - EMLyon Business School)

  • Handan Vicdan

Abstract

In order to explore the motives that drive the players to decide for preordering a videogame innovation, we opted for qualitative methods. The motives cited were pooled and scrutinized to develop categories, classifying emerging themes into intrinsic and extrinsic level factors. The most salient finding of the extrinsic side of our model revealed that the importance of the sources of information for players varies depending on the type of the innovation. For continuous innovations, consumer attributed more importance to mass media and marketer-originated information. For discontinuous innovations, consumers attributed more importance to interpersonal sources, which included friends and online reviews. We expect that the identified issues and proposed model may guide for future research in the preordering phenomenon.

Suggested Citation

  • Monica D. Hernandez & Handan Vicdan, 2014. "Modeling word of mouth vs. media influence on videogame preorder decisions : A qualitative approach," Post-Print hal-02313150, HAL.
    • Handle: RePEc:hal:journl:hal-02313150
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    Cited by:

    1. Tom Hamami, 2019. "Network Effects, Bargaining Power, and Product Review Bias: Theory and Evidence," Journal of Industrial Economics, Wiley Blackwell, vol. 67(2), pages 372-407, June.
    2. Aslam, Usman, 2023. "Understanding the usability of retail fashion brand chatbots: Evidence from customer expectations and experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    3. Ismagilova, Elvira & Dwivedi, Yogesh K. & Slade, Emma, 2020. "Perceived helpfulness of eWOM: Emotions, fairness and rationality," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    4. Thaichon, Park & Quach, Sara, 2016. "Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 82-91.

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