IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02313122.html
   My bibliography  Save this paper

Innovation Processes in Emerging Markets : Empirical Evidence from the Indian Insurance Industry

Author

Listed:
  • Mohit Anand

    (Fore School of Management)

  • Philippe Monin

    (EM - EMLyon Business School)

Abstract

How do organizations innovate to respond to emerging market issues? Building on a multiple-case research design, we study four cases of innovation in the Indian insuranceindustry. In the first stage of our analysis, we identify seven innovation processes: Demystification, technologization, bundlization, indigenization, retailization, commoditization and segmentation. In the second stage, we find that these seven processes serve as generic responses to three typical issues: management of meanings and values, accessibility and affordability that firms face in emerging markets. Our findings contribute to a better understanding of innovation processes in emerging markets.

Suggested Citation

  • Mohit Anand & Philippe Monin, 2013. "Innovation Processes in Emerging Markets : Empirical Evidence from the Indian Insurance Industry," Post-Print hal-02313122, HAL.
    • Handle: RePEc:hal:journl:hal-02313122
    DOI: 10.7202/1022219ar
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mathias Guérineau & Sihem Ben Mahmoud-Jouini & Florence Charue-Duboc, 2018. "Differentiate subsidiaries contributions in a multinational corporation’s innovation strategy [Diferenciar las contribuciones de las filiales en la estrategia de innovación de la empresa multinacio," Post-Print hal-04574353, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02313122. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.