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Does injustice affect your sense of taste and smell? : The mediating role of moral disgust

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  • Daniel P. Skarlicki

    (EM - EMLyon Business School)

  • Joandrea Hoegg
  • Karl Aquino
  • Thierry Nadisic

Abstract

Unfair treatment can activate strong negative emotions among victims and third parties. Less is known about other innate and evolutionary-based reactions to unfairness, such as those that manifest themselves through our senses. In three experiments, we found that interpersonally unfair treatment at work, defined as treatment that violates an individual's sense of dignity and respect, triggered disgust emotions over and above anger which subsequently related to stronger taste and smell reactions to gustatory and olfactory stimuli. This effect was observed for pleasant and unpleasant tasting products, for agreeable and malodorous scents, and among both mistreatment victims and third parties. Our findings suggest that violations of dignity and respect can trigger an evolutionary based reaction that activates a human alarm system, warning individuals of impending threats even when no oral threat is imminent.

Suggested Citation

  • Daniel P. Skarlicki & Joandrea Hoegg & Karl Aquino & Thierry Nadisic, 2013. "Does injustice affect your sense of taste and smell? : The mediating role of moral disgust," Post-Print hal-02313032, HAL.
    • Handle: RePEc:hal:journl:hal-02313032
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    Cited by:

    1. Lin, Lily & Hoegg, JoAndrea & Aquino, Karl, 2018. "When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions," Journal of Retailing, Elsevier, vol. 94(3), pages 296-311.
    2. Gerardo A. Miranda & Jennifer L. Welbourne, 2023. "Examining Incivility Through a Moral Lens: Coworker Morality Appraisals, Other-Condemning Emotions, and Instigated Incivility," Journal of Business Ethics, Springer, vol. 182(2), pages 501-519, January.
    3. Ping Dong & Chen-Bo Zhong & Darren DahlEditor & Jennifer ArgoAssociate Editor, 2017. "Retracted: Witnessing Moral Violations Increases Conformity in Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 778-793.

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